Confusing Claret

The British often call red Bordeaux claret. The word comes from the French “clairet”, meaning pale. The standard style of Bordeaux wine has not always been deep red, in fact, It used to be closer to a dark rosé, hence the term clairet to describe the light hue. Three hundred years ago, claret was the the most common wine exported from Bordeaux and the British bought tons of it. Claret is an accepted wine term today, even though top reds from Bordeaux are anything but light in color or in body! Claret may be a contradiction- and just downright confusing- but the Brits stick to tradition.